This is a huge factor. Credibility can close sales alone. If you had a horrible product, a lousy sales letter, and huge credibility, you could still make loads of money. Now of course, you want to have a killer product and letter. This is just an example of how powerful credibility can be.
You can gain credibility with your opt in list in a lot of different ways.
Here are a few:
-Share your knowledge with your list. You can write informative articles to give to your list and gain massive credibility.
-Give news about the topic of your list. Keep up with the net news and share it with your list.
-Give special offers. Make it to where your list is the only source that can access your special offer.
I do this all the time with discounts for my products. I state that only my subscribers are getting the discount and that is the benefit of being a subscriber of mine.
-
Show you care. You will most likely receive questions from your list. Answer them as best you can. Help them with whatever they are doing.
There are tons of different opt-in lists that you can start to develop this credibility.
The most popular is an email newsletter or e-zine. A newsletter is simply a free article of something that is targeted to a specific audience, or some sort of news on a specific market.
You can accept advertising, talk about the net news, give famous quotes, or whatever. It is your list, do what you want, just be unique with it.
No comments:
Post a Comment